Walmart is the first to test Twitter’s live stream shopping platform


Twitter is the latest social media platform to test the waters in the live commerce space. Twitter is conducting its first live shopping test in partnership with Walmart, where they’ll kick off Cyber ​​Week with singer, songwriter, dancer and social media star Jason Derulo for their first live shoppable stream on Twitter.

Starting at 7:00 p.m. ET on Sunday November 28th, people can watch and shop at @Walmart (on iOS and desktop), where Jason is playing a 30-minute variety show of electronics, housewares, clothing, seasonal decorations, and surprise guests moderated and much more.

While watching a live shopping stream on Twitter, users can take various actions, such as: B .:

● View the Shoppable Banner and Shop Tab on the Live Event page.

● Switch back and forth between the newest tab and the shop tab throughout the live stream so they can join the conversation while checking out products.

● Continue to watch the live stream on the retailer’s website in an in-app browser so that you don’t miss a thing when you buy.

Walmart has historically invested in live shopping by hosting events around the world on social platforms like TikTok and YouTube. In India, Walmart-owned Myntra recently announced its foray into social commerce via M-Live. The company says this charter is likely to appeal to around 50% of its monthly active users over the next 3-4 years.

“Twitter continues to be an important platform for Walmart’s business and our customers. We have focused on breaking new ground in livestreams that can be purchased, and we are delighted to be celebrating an important milestone with the first livestream shopping event on Twitter. We pick customers where they are, making it easier to buy incredible deals and get inspired by dynamic, interactive experiences. We look forward to continuing to deliver engaging experiences to our customers that enable them to shop seamlessly and be entertained at the same time, “said William White, chief marketing officer, Walmart.

At the beginning of the year, Twitter started testing the shop module with selected brands and will introduce it to other retailers in the USA in the coming weeks.

Twitter is also rolling out the Twitter Shopping Manager and will begin testing a new way to accommodate retailer onboarding and product catalog management tools through the Twitter Shopping Manager. This gives merchants a single point of contact to manage how they appear on Twitter.

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