Viavia raises $8 million seeding to build fashion e-commerce solution
Viavia aims to modernize the fashion e-commerce experience by combining creator-driven live and short video content with an end-to-end, AI-powered technical infrastructure for the fashion supply chain.
VIAVIA has announced an $8 million seed round to open a first fashion retail destination for Gen Z shoppers. The funding is co-led by New Enterprise Associates (NEA) and Basis Set Ventures, with participation from Exor Seeds, Backend Ventures and Andrew Ng’s AI Fund. The funding follows a $1.15 million pre-seed round that the company announced in February.
“Over the course of my career, I have observed several shifts in consumer behavior in the US and Asia. I’m particularly intrigued by the role technology has played in “exporting” content and commerce trends – we’ve seen this at TikTok, how Gen Z is interacting with social media, and VIAVIA is poised to make the same behavior change in e-commerce to stimulate ” Carmen Chang, general partner and head of Asia at New Enterprise Associates (NEA), said.
“Fashion retail is undergoing a radical change,” he said Sixuan Li (Six for short), co-founder and CEO of VIAVIA. “Export-oriented Asian supply chains have distorted the traditional timeline from an emerging trend concept to wearable clothing. To understand this speed and volume of production, Gen Z consumers expect brands to engage with them through authentic, creator-led and video communications. first content.”
Viavia believes that existing e-commerce platforms are ill-equipped to respond to this shift in consumer behavior and plans to shift this paradigm by representing creators and influencers through an in-house talent team and focusing heavily on video and live Streaming continues to bring brand stories to life.
In addition to the e-commerce platform, Viavia will provide modern technical infrastructure for fashion brands and supply chains, starting with Made in Italy. Viavia believes that Italy, which accounts for around 70 percent of all luxury apparel manufacturing, represents a huge untapped opportunity for brands outside of traditional ultra-high-end fashion houses. Luigi (Gigi) Caccia, co-founder of Viavia and head of the company’s supply chainsaid: “Italy’s clothing manufacturers are the best in the world at their craft, but limited access to liquidity and rather antiquated business practices mean most manufacturers stick with a small number of proven customers and leave their facilities idle the rest of the time, I would estimate that.” Most manufacturers with the right tools could increase their production by 50 percent without additional investments… the scope for optimization is huge.”
Viavia’s technology solution increases order flow to local manufacturers, lowers costs for brands and shortens production lead times. “We are starting with a new AI-powered product lifecycle management tool and using it to efficiently connect designers and brands with manufacturers in Italy and beyond. Our mission is to use technology to eliminate process conflict for creatives at all levels of the fashion industry” Andrea Pasinetti, Viavia co-founder and technical managersaid.
Fiber2Fashion Newsdesk (RR)