Vfashiontech acquires several brands to strengthen luxury presence
Vfashiontech, the technology-driven platform that provides business solutions to retailers and entrepreneurs in the apparel industry, has acquired multiple brands to showcase diversified products to boost luxury presence. Hannmar – a sustainable street fashion clothing brand; Zigzag Patterns – a technology-driven, cutting-edge apparel design and analytics company that offers powerful, versatile designs and collects consumer insights; 2peace – Silk-based underwear and lingerie are the three brands working under the umbrella of the Vfashiontech platform.
Vishnuraj, Founder and CEO of Vfashiontech said: “We plan to extend this technology-enabled intelligent SaaS platform with artificial intelligence, machine learning, metaverse and leveraging Open Network for Digital Commerce (ONDC) with analytics to serve the fashion industry and start -ups Leverage digital sales and development channels while establishing new brands.”
“It is a decision of all three brands to come together to strengthen the smart platform and democratize fashion through concerted efforts and services in logo creation and other brand imagery, market research and positioning, campaign management, logistics support and packaging of merchandise brand identity and.” sales,” he added.
Vfashiontech supports around 5,000 weavers in India with access to a digital design and sales platform and strengthens the international brand presence of many Indian artists through these strategic brand alliances.
“Our brands have unique and multiple identities. While one represents a luxury brand in menswear, the other is luxury lingeriewear. Zigzag Patterns focuses on the design and bespoke development of boutique ethnic silk apparel for clients in international choreography troupes or manufacturing bespoke products for destination weddings. All of these products require curated marketing channels and different levels of appeal to each customer. Vfashiontech helps the brands to realize this dream through the intelligent platform. We hope to make fashion accessible and of high quality for every layer of our customers,” added Vishnuraj.
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