Trendalytics calls men’s tailoring the top fashion trend for the summer – Sourcing Journal


The time has come: After more than a year of uncertainty, communities are returning to their pre-pandemic normalcy. New York and California – two of the first states to issue lockdown orders at the start of the pandemic – were lifting most of their Covid-19 restrictions and celebrating the occasion with celebrations to honor key workers.

Fashion is catching up, and many are swapping their sweatshirts and loungewear for more extravagant occasions. And while the focus was mainly on women’s clothing and its shift towards bold colors and sexy denim, men seem to be taking the plunge too. The top trends report by the product intelligence company Trendalytics from June 2021 shows the “new” look for men, which is actually not that new.

Tailor-made clothing and casual suits, where searches have dropped 86 percent since last year and January 2020, the tailor-made look should be so big that retailers have even been advised to rethink their collections. WGSN suggested that brands consider how their consumers would wear the items and then optimize them for everyday use – an ironic proposition considering how the everyday clothing of consumers would change dramatically.

As the communities are returning “back to normal”, fashion picks up on improvements in comfort tailoring and takes into account the performance-enhanced fabrics with waterproof, crease and dirt-repellent properties that became increasingly popular at the beginning of last year – and they are stepping on a (sustainable) level higher. In January, German textile chemical company Rudolf Group made an industry first by achieving the performance of Durable Water Repellent (DWR) through existing natural elements such as vegetable processing waste. This type of sustainable, waterproof technology opens up opportunities for bespoke clothing that can do more.

Searches for “men’s lounge suits” and their more formal counterparts, “three-piece suits,” rose 124 percent and 50 percent, respectively, Trendalytics reported.

To complete the look, men are looking for more formal accessories like ties (up 226 percent since last year), sapphire cufflinks (up 63 percent), and formal shoes (up 83 percent). Year with 65-70 percent confidence.

While many would probably rather leave memories of 2020 in the past, the Covid fashion is not left entirely behind. Comfort and stretch have the industry under control, and while denim joggers are seemingly out (searches are down 57 percent), wardrobes like stretch chinos and graphic hoodies are up 21 percent and 64 percent, respectively.

Levi’s anticipated the return of chinos and added cargo, cropped and loose-fitting tailored pants to its collection last fall.

Levi’s XX chinos

The non-iron shirt and wrinkle-free pants perhaps best reflect the new attitude towards festive clothing that appeals to both the love of dressing up and the pain of ironing. The searches for non-iron shirts and wrinkle-free pants have increased by 86 percent and 84 percent since last year.

The denim trends for men continue to mirror those of women, with looser fits causing a sensation in new collections. Searches for men’s straight leg jeans are up 69 percent, as reflected by brands like Guess and Filson, which recently featured looser styles in their collections.

Patchwork, which also reflects women’s denim, is gaining importance in the men’s market. As the pandemic-inspired DIY denim trend spilled into 2021, patches became a way to both improve and mend old denim.

Trendalytics first spotted this trend in January when it released a report that found that searches for patchwork jeans for men and patchwork jeans for men rose 120 percent and 75 percent, respectively. Now, with searches up 88 percent since last year, men’s patchwork jackets are stealing the limelight and are considered a “safe bet” for retailers.

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