Top VC firms in e-commerce share investment criteria, next priorities


  • The e-commerce sector changed a lot in 2021.
  • For VC companies, this means plenty of opportunities to invest in startups that will rise to the challenge in 2022.
  • We reached out to the companies that have made the most ecommerce deals in 2021 to see where they’re going to place bets next.

While 2020 was a breakthrough year for e-commerce, 2021 was a year in which the industry faced new challenges and developed increasingly innovative solutions.

Entrepreneurs are exploring new ideas how Web3 and the Metaverse will affect the way consumers shop online. At the same time, industry insiders talk about solutions to logistics and supply chain problems that plagued brands big and small this year. DTC brands are also rewriting the book on customer acquisition, as Apple’s recent privacy changes have made it harder to reach new consumers.

All of these changes have occurred as consumers become more comfortable buying things online, with eMarketer analysts estimating the US will spend more than $ 933 billion online in 2021, up from 17.9% the previous year.

Insider reached out to the top VC firms investing in e-commerce to find out where the industry is headed. Based on data from PitchBook, we emailed the 28 largest companies that had the most e-commerce deals in 2021. Of the 28 we contacted, 17 responded with their thoughts.

Investors have told us where they have placed bets this year, what to look for in an investment and what to invest in next year:


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