Top 20 Western and English Influencers

In 2022, these are the tastemakers and style-setters we follow.

It’s official: “Social Influencer” is no longer a novelty title. In fact, it’s not just a job either – it’s a full-fledged marketing strategy that can produce tangible results. This year we have identified 20 influencers worth following across both Western and English disciplines. Read on to find out who they are, what styles they like, and a few trends they’d like to see disappear.


Bethany Aalee

Instagram: @myequestrianstyle
loves: “I really love how English disciplines and mainstream fashion continue to integrate western clothing! I love a western belt, cowboy boots and my personal favourite: a wide brimmed hat!”

Erin Lane

Instagram: @erinlaneequestrian
loves: “For me everything I wear has to withstand the hustle and bustle of everyday life with an equestrian career – from meetings to the stable to ranch chores and shows. I’m strict with my stuff, so it has to be comfortable, stain-resistant and perform like gym clothes.”
hates: “What I hate: overpriced, insanely expensive pieces; mass-produced, overly trendy items; low waists; old-school styles steeped in tradition; and clothing that is constricting, uncomfortable, and doesn’t move.”

Karina Harris

Instagram: @thehunt_eq
loves: “My favorite trend would probably be high-waisted jodhpurs.”

Nikola Mellor

Instagram: @nicomellor
loves: “I’m loving the color blocking on clothes right now like the Kingsland KLMelany Hoodie which I have to get my hands on!”
hates: “I wish I would disappear when tucking a sweater into the waistband of my jeans, just the weirdest thing ever, tucking such a bulky item in!”

Charles Battersby

Instagram: @charl.equestrian
loves: “My favorite fashion trend in the equestrian world is definitely riding tights. They’re groundbreaking – so light, breathable, comfortable and most of them have a pocket big enough to fit your phone in without it falling out. I now live in riding tights and hardly ever wear breeches.”

Marina Layton

Instagram: @Marinalayton
loves: “One trend I absolutely adore is tweed clothing! Tweed is a timeless staple in any wardrobe, especially for fall and winter. It has the power to completely upgrade your outfit and give you a super smart look. It’s very popular in the UK for a reason! I’m thrilled that it’s making a big comeback in North America.”
hates: “One trend that needs to end, in my humble opinion, would be snake prints. I’m not a fan of most animal prints, but snake prints really bother me!”

Megan K. Cameron-Muscarella

Instagram: @meggolegos25
loves: “I would love to see both amateurs and juniors lean on each other for support. I believe fashion is a very personal choice and can help instill confidence in any rider – personal style can be so liberating and while I personally thrive when I feel classy and chic, I know my peers might is not the same, and no problem. We all have to learn to embrace our own personal style and to accept that of others.”

Lili Rhodes

Instagram: @lilybrhodes
loves: “One trend I love is mixing English and Western clothing to create truly unique riding outfits!”

Hellen Abrams

Instagram: @life_equestrian
loves: “I love seeing the trend for breeches with silicone knee patches. They offer so much more grip in the saddle and are easy to wash and care for. Beaten breeches are my favorite! If you’re looking for more of a fashion trend, I think showcoats’ clean lines and use of technical fabrics are best.”

Julia Bratkovskaya

Instagram: @yulia_brat
loves: “It’s funny that not long ago in English riding we were all very uptight, shirt tucked in, belt mandatory. And then – boom – the era of leggings arrived without notice. And now riding tights are a big part of our lives. I think it’s great that we finally have pockets on the sides on all new pants models.”

Western film

Marijka Hunsaker

Instagram: @marijka_dam
loves: “My current fashion trend is cowboy boots. They are the new sneaker of this season. I’ve seen stylish cowboy boots worn in all sorts of settings. Personally, I loved seeing how cowboy boots were styled in big cities with contemporary styles, and I also loved seeing how cowboy boots were styled in rural America by western fashionistas! Cowboy boots are timeless, can be worn by anyone and boots will be around for centuries to come.”

Cat Luca

Instagram: @cowgirl.cait
loves: “For me, western women, cowgirls and fashion have always been about strength, beauty and grace while still being stylish. On the other hand, I hope turquoise, serape (I’m an AZ girl, after all), vintage finds (obsessed with Rockies), and handmade items from female makers never go out of style. One of my favorite parts of being a part of this community is the opportunity to collaborate with other small business owners and makers.”

Sam Wooton

Instagram: @retro.amiga
loves: “My favorite trend right now is the expansion of Western fashion. We are starting to see classic western pieces like cowboy hats, boots, big hair, turquoise, men’s jeans, etc. mixed with modern trends like grunge, street style, bohemian and more. We see our heritage and lifestyle influencing other fashion trends and mixing both personalities. The versatility is absolutely amazing.”

Celeste Jones

Instagram: @celesteofthewest
loves: “I love a gritty western feel by recreating outfits from classic western movies! Pearl snaps, layers, rigs, dirt – I love everything!”

Brianna Paford

Instagram: @pretty.stumped
loves: “My favorite trends are leather/fringes and retro westerns.”

Gabrielle Sage

Instagram: @western.sage
loves: “I think more than ever we’ve seen vintage pieces become trendy and I absolutely love that! I wear at least something from a thrift store every day and not only is it amazing to wear clothes that have history, but it’s so important to reduce the waste that fast fashion produces. Wearing vintage is also a great way to ensure you have fantastic fashion pieces that no one else has!”

Mackenzie Kimbro

Instagram: @kenziegk
loves: “I have to say – one hurdle I run into every fall when the line of printed cardigans, sweaters and pearl buttons emerges – is that so many of the beautiful prints are made in a horizontally oriented pattern, which isn’t a particularly flattering style for everyone.” body types! I’d love to see more of these gorgeous prints with a vertical orientation, so we have a few options that might help elongate the look rather than expand it.”

Kiley Cude

Instagram: @transpecosmama
loves: “My favorite trend/look that I don’t want to go anywhere is high-rise jeans. It took me a long time to get on the train with them, but I don’t think I could go back to a lower level of ascent.”
Trends She Hates: “In contrast, I’d like to see the shacked trend go away. I never feel like they look flattering to me and always exclude themselves from the shacked group. I know that’s probably an unpopular opinion, but it’s just not for me.”

Mikayla Woodzell

Instagram: @wranglin.m
loves: “In terms of current trends, I love all the old-school, retro styles that are coming back. Corduroy and suede everything, high waist jeans, all the Pendleton style prints, love it all! Honestly, no matter what’s hot, I think everyone should wear what makes them happy and comfortable – create your own style and set your own trends.”

Lucy Clemetson

Instagram: @reata_rose
loves: “My favorite trend is vintage western fashion, specifically the smiley arrow bags. Originally developed in the 1930’s to prevent work shirt pockets from ripping, I like how they’ve prevailed over the decades, giving a stylish and classy look. It’s a signature look in western fashion today.”

From the January 2022 issue of W&E today, the ultimate resource for Western retailers from the publishers of Cowboys & Indians.

Photography: (all images) courtesy of influencers

Comments are closed.