There’s something about Australian clothing brands that makes us feel instantly cool. Maybe it’s the idyllic visions of sun, sea, sand and a lasting tan, or that they embody a dreamy, laid-back lifestyle that feels far removed from everyday life.
In any case, over the past five years we’ve seen a major influx of Australian clothing brands making waves on the international fashion scene. With global shipping options, there’s never been a better time to add some sunshine to your capsule wardrobe.
When it comes to major Australian clothing brands, perhaps the hottest right now is luxury label Zimmermann. Famed for their colourful, feminine designs, they storm the runway at New York Fashion Week every season and count Beyoncé, Katie Holmes and Laura Dern among their fans. But if you don’t have an A-lister budget, fear not, as with the leading French clothing brands, there’s more to the country’s fashion scene than just runway-ready designers. Australia’s fashion scene is conquering some of the world’s trendiest destinations with some of the best sustainable brands.
While you might turn to American clothing brands for a great high-low mix, British clothing brands for modern tailoring or Scandinavian clothing brands for minimalism, Australian clothing brands have become synonymous with lightweight separates, relaxed fits and simple summer basics. With a big focus on eco-friendly fabrics and ethical manufacturing, they’re worth a look.
The best Australian clothing brands to browse
The best Australian clothing brands handpicked by our fashion editors
Whether you’re looking for stylish beachwear or laid-back separates, these are some of the best Australian clothing brands that ship to the US and UK.
1. Aje
(Image credit: Aje)
If you are looking for feminine designs with a high-end touch, Aje is the label for you. Founded in 2008 by best friends Adrian Norris and Edwina Forest, the couple combine their love of art and sculpture in their creations, resulting in seriously striking pieces. We love the daring looks that are a mix of “raw beauty, tough femininity and effortless cool”.
If you’re wondering what to wear to a wedding this summer, Aje is a great place for special occasion dresses guaranteed to get you noticed, as well as voluminous bottoms and structured tops that look super chic with your best sandals. With an in-house design studio, the team are experts in their fields, so you can be assured that every piece you own is made with care and passion.
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2. Bassike
(Image credit: Bassike)
Dubbed “Basics,” friends Deborah Sams and Mary Lou Ryan set out to create easy-to-wear pieces in 2006 that work seamlessly with your existing pieces. And the couple did it. Starting with organic jersey t-shirts, the brand now focuses on quality items that really last. Smock dresses, jogging bottoms or loose-fitting tank tops form the backbone of the brand, which you can mix and match with trendier separates in your closet. His flat sandals are really good if you’re looking for chunky sliders that embody that laid-back beach aesthetic. Headquartered on Sydney’s Northern Beaches, the label is also respect for the planet. Sustainable manufacturing is key, while 95% of the garments are also made in Australia.
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3. Bec + Bridge
(Image credit: Bec + Bridge)
An Australian clothing brand by women for women, Bec + Bridge’s ethos is to empower its customers through their wardrobe. The extensive range of dresses is at the heart of the label, offering mini, midi and maxi styles in a range of colours. The wedding edition is definitely worth checking out as it offers alluring satin bridesmaid dresses in different styles and shades to suit your entire wedding party as well as affordable wedding dresses. We love that it’s also more size inclusive than many other Australian fashion brands. Plus size models are in the mix when it comes to showcasing their clothes on the website as well as in campaigns, which no doubt inspires all customers to feel confident in their clothes.
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4. country road
(Image credit: country road)
An Australian institution for over 40 years, Country Road was one of the first lifestyle brands to encompass women’s, men’s and children’s fashion and homeware, making it a popular shopping destination for the whole family. The label started with a simple country shirt and has since grown into a staple in homes around the world. Combining a mix of colorful basics, on-trend pieces and quality essentials, it’s easy to lose yourself in everything Country Road has to offer. The focus on sustainability is also commendable, as is the wide range of accessories that transform an outfit in seconds. With a modern interpretation that evokes laughter and sunshine, it’s an Aussie clothing brand that deserves to be on your radar.
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5. PE nation
(Image credit: PENation)
This is the celebrity-approved label that made workout gear cool again. Featuring Jessica Alba and Margot Robbie, among others, PE Nation combines technical sportswear with an urban streetwear twist. If you’re the type of woman who goes straight from gym class to brunch, then this could easily become your brand. It’s bold, bright, strong and heavily responsive to the logos, but if you’re looking for the best leggings on the market or best sports bras, then you should give PE Nation a whirl, plus it has a decent range of sizes. Think neon trims, graphic lines and wild prints, as well as tennis dresses and down jackets, taking the sporty luxury trend to new heights.
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6. SIR The label
(Image credit: SIR The Label)
Its interesting name means ‘separates, intimates and ready-to-wear’ and this Sydney-based label is the go-to for basics with a contemporary twist. Channel that laid-back Aussie vibe with cut-out dresses that exude laid-back cool. The swimwear is particularly impressive and worth checking out if you’re looking for a one-of-a-kind swimsuit with a sexy 70’s vibe. With a focus on sustainability, SIR The Label strives to be better for the planet. It stocks limited quantities to reduce unnecessary waste, has a made-to-order business model, and all excess stock is donated to partners who empower women in need.
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7. Spell
(Image credit: Magic)
If you’re a hippie at heart, browse bohemian styles at Spell. Founded by sisters Elizabeth and Isabella from the seaside town of Byron Bay, the collection of floaty dresses and feminine prints is perfect for the free spirits among us. Colourful, playful floral prints are a Spell signature and the perfect outfit for any garden party. We especially love the maxi robes that can be worn over swimwear, smock dresses or with your best pair of jeans. Each piece has a nostalgic feel that will make you want to channel your inner Stevie Nicks. It also includes a bohemian bridal collection consisting of gorgeous lace dresses at excellent prices. There is also the possibility to rent parts for an even more sustainable way of shopping.
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8. St Agni
(Photo credit: St. Agni)
Less is definitely more when it comes to this Byron Bay brand. Since breaking onto the fashion scene in 2014 with their hand-woven leather accessories, the couple behind the label have caused a stir around the clothing they create. Modern, minimal and achingly cool, St Agni makes items that are truly made to last. From monochromatic separates to earthy tones made from natural fabrics, it’s a company that takes its social and environmental responsibilities seriously. The versatile tailoring and linen dresses are particularly good, and the accessories deserve kudos too. Get inspired by 2022’s handbag trends with stacks of gorgeous accessories and order an oversized tote that will carry all your essentials for years to come, or stock up on shoes to kick off summer in the most stylish way be able.
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9. Zulu & Zephyr
(Image credit: Zulu & Zephyr)
Pure white beaches spring to mind when you think of Australian clothing brands. And that’s exactly what the lifestyle label Zulu & Zephyr offers. If you are looking for the best swimsuits, stop searching now. From one-pieces to patterned bikinis, it’s a brand that really knows their swimwear. The focus is on environmentally friendly materials. Many of his designs are made from recycled polyester or fishing nets, so you can do your bit for the planet too.
But that doesn’t mean her clothing line should be ignored. Lightweight linen designs in relaxed fits are the perfect accompaniment for a day at the beach and ideal for layering over your swimsuit to take you from the beach to the bar. The colors and nostalgic prints have a touch of retro glamor that will instantly make you feel like a style icon of bygone eras.
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