The fashion designer finds a unique way to showcase Vietnamese culture
Designer Phuong Ho tries to draw global attention to Vietnam’s culture and landscapes by having international magazines publish photos of the national dress, ao dai.
After greatly admiring the “Tropical” series of photos taken by young model Tin Tam with pythons, parrots and other animals, she became associated with publications such as Prestige Models Magazine (USA), FABUK Magazine (UK) and the I Do Magazine (Thailand). promote the ao dai.
‘Ca Chep Hoa Rong’ (carp turns into a dragon) costume. Photo courtesy of Phuong Ho
She has been collaborating with MMMagazine since 2020. The US publication has featured images of Phuong Ho’s design on its front page 20 times, according to the local newspaper Tuoi Tre.
The latest cover photo is called Ca Chep Hoa Rong (Carp Turns Into A Dragon) with Bella Vu Huyen Dieu, Miss Eco Teen International 2021, taken at Da Lake in Binh Duong.
The Ao Dai that Bella is wearing is 3.5m long and has intricate handcrafted details. The front features dragons amid clouds, while the reverse features a stunning sinuous fishtail pattern. The outfit weighs almost 30kg.
Phuong also designed Ao Dai with various other major themes.
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