Picture. SwatchOn
VMOD creates the opportunity to buy interconnected digital and physical goods from emerging and well-known fashion brands. With a mission to empower fashion brands around the world to create without borders, VMOD aims to break down the barrier of conventional fashion and bring brands to life in new and exciting ways, the company said in a press release.
Based in Seoul, Korea, SwatchOn has launched VMOD, an open digital fashion marketplace that bridges the gap between real physical garments (IRL) and digital fashion assets (URL). VMOD was founded as a sister company to global sourcing pioneer and one of the world’s leading wholesale fashion fabric aggregators, SwatchOn.
To meet young consumers where they are, the platform will enrich the experience of buying and owning apparel across multiple industries, including AR wearables, physical twins, virtual looks, metaverse wearables and more. Over time, SwatchOn and VMOD will work together to build an IRL-to-URL vertical for fashion production – from material sourcing to garment manufacturing and distribution.
The founders of VMOD are focused on advancing fashion and culture through storytelling and serving a global community of diverse creators and collectors from diverse backgrounds. To launch, VMOD features Annaiss Yucra, a third-generation artisan and indigenous Peruvian designer who highlights local traditions, textiles and artisans; and San Kim, a University of Westminster MA in menswear whose avant-garde designs are a fantastic interpretation of the society around him.
“We are thrilled to make VMOD a reality and launch with such outstanding, up-and-coming designers as Annaiss Yucra and San Kim. This platform is proof that fashion goes beyond IRL designs and can be applied to many different novel and groundbreaking applications. This is just the beginning of what we want to achieve.” Will Lee, Co-Founder and CEO of SwatchOn and VMOD, said in a statement.
“For me, the fashion industry and the catwalk can be a place where people really want to listen. And we can start a deeper conversation about what’s really happening in the world, what’s happening all around us. Every time I start a collection I want to see a representation of it – I think of the social issues in my society; I think about the things that have influenced my family; I think about my own legacy and how to communicate that in my work. As a founding designer of VMOD, this conversation and my designs can reach new heights and audiences,” Yucracalled.
“For me, fashion is a visual language that interprets the world around me to convey a message that resonates with everyday people. Linking my real-world designs with digital versions via VMOD only helps spread the intended message even further – it becomes additive.” Kimcalled.
Fiber2Fashion Newsdesk (GK)
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