“Rusty is one of the most recognizable and iconic brands in surfing, so WSL is thrilled to have them on board as the Margaret River Pro’s Official Apparel Partner for 2022,” said WSL APAC General Manager Andrew Stark. “Not only is the brand’s global headquarters located in Western Australia, but they are also a premier surfboard and apparel company, making them perfect to partner with WSL on apparel and merchandise at the WA CT event. We look forward to working with Rusty and thank them for their support of this year’s Margaret River Pro.”
Rusty will manage the distribution of Margaret River Pro and World Surf League merchandise along with select Rusty apparel. The iconic R. will also be present digitally and via event branding, which will be an epic reflection of the continued strong participation of surfing’s ‘core brands’ at an elite level.
“Backing up to WSL is a huge milestone for us as a brand given our long history and deep heritage in manufacturing performance surfboards and apparel,” said Rusty Managing Director Geoff Backshall. “The Rusty HQ team and I are also big fans of WSL’s recent initiatives pushing for equal prize money for female and male athletes. Whatever the event, I would walk through our office and hear the familiar sounds of Kaipo, Joe, or Rosie on the phone. It was a natural partnership for us and necessary for us to take the next step back onto the world stage as a premium surf brand.”
The 2022 Margaret River Pro, Stop 5 and Mid-Season Decision on the WSL Championship Tour will take place April 24-May 4.
For more information, please visit WorldSurfLeague.com.
About the WSL
Founded in 1976, the World Surf League (WSL) is home to the world’s best surfers.
A global sports, media and entertainment company, WSL oversees international tours and competitions, a studio division that creates over 500 hours of live and on-demand content, and through subsidiary WaveCo, home of the world’s largest high-performance man-made platform, Wave. Headquartered in Santa Monica, California, WSL has regional offices in North America, Latin America, Asia Pacific and EMEA.
The WSL selects the surfing world champions every year. The Global Touring and Competitions Division oversees and conducts more than 180 global competitions each year on the Championship Tour, developmental levels including the Challenger, Qualifying and Junior Series, as well as longboard and big wave facilities.
Founded in 2019, WSL Studios is an independent producer of unscripted television projects, including documentaries and series, that provide unprecedented access to athletes, events and locations around the world. WSL events and content are distributed on linear television to over 743 million homes worldwide and across digital and social media platforms around the world, including WorldSurfLeague.com.
WaveCo includes the Surf Ranch Lemoore facility and the use and licensing of the Kelly Slater Wave System.
WSL is dedicated to changing the world through the inspiring power of surfing, creating authentic events, experiences and storytelling to inspire a growing global community to live with purpose, originality and enthusiasm.
For more information, please visit WorldSurfLeague.com.
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