Lindsay companies cut ties to the COVID effect

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The clothing boutique sells wedding, first communion and christening dresses, but specializes in quinceanera dresses. Loya says her store is the only one in the Central Valley that carries designs from Perfect Dress, a clothing company based in Guadalajara, Mexico that is known throughout Mexico. Under the slogan “designing your dream”, the company offers handmade dresses with fine fabrics and exclusive cuts that suit both modern and classic personalities. Please visit prefectdress15.com.mx for more information.

“They only make quinceanera dresses and they are beautiful and unique,” said Loya.

Virginia’s Hair Studio & Boutique is located at 275 N. Elmwood Ave. in Lindsay, but has separate entrances at the front of the building. The salon is only open by appointment, but the clothing boutique is open Tuesday through Saturday from 9 a.m. to 5 p.m. Loya said she dedicates every Saturday at the hair salon to weddings, quinceaneras, anniversaries, and other special occasions. For more information about the stores, call 559-562-3200.

Some may take the same-based companies as a sign of tough times, but Loya said opening the clothing store required hiring an employee, the first time she had done so in nearly two years.

“I was able to stay open and really haven’t seen a lot of stores closed in the past year,” Loya said. “Yes, they struggled, but most of them were able to stay open.”

Loya is also the director of Lindsay’s Chamber of Commerce and said she has opened other stores in town recently. Late last month the chamber held a band parade for El Rincon del Sabor, a Mexican restaurant whose name translates to “The Flavor Corner”. The restaurant is located on 246 N. Elmwood Avenue behind the Dollar General. Loya said the owners have been selling groceries at the Swap Meet in Strathmore for several years but are now trying to own a restaurant.

There may be two more ribbon cuts on the Chamber’s calendar this month. A cell phone store on the corner of Samoa and Elmwood said they were interested in planning a tape cut, and Loya said she recently contacted a thrift store that opened six months ago and is now ready to serve more customers to greet.

“We had three stores open in the last month and I can see things get going again,” she said.

Since opening her hair salon in 1990, Loya has seen the ups and downs of the Lindsay Chamber. When Loya joined the Chamber as a volunteer in 2004, it seemed like things would never get better. She took on a bigger leadership role later that year when Carolyn Callison, who served as executive director for seven years, took medical hiatus. That year, Loya watched the Chamber lose funds from the city, lose its accountant, watch its board flip as it tried to get a huge new project off the ground at the Friday Night Market. But this project turned out to be a boon for the Chamber.

The city took the market away from the Chamber in 2019 and outsourced it to a group from Selma. While most of the organization would have washed their hands, Loya continued to trim hair in her parlor, answer phone calls, and wait for the right moment to rebuild the chamber.

“I see more people out there, restaurants reopening and new businesses,” Loya said. “I also think a lot of people are waiting for June 15th, but then they’ll be full steam ahead.”

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