Knot Standard was formed to fill a gap in quality menswear. The two founders were inspired by their time as expats in Dubai, where tailored clothing is readily available. Believing that the American consumer deserves the same level of attention, quality and personalization, they created Knot Standard to produce a menswear line where each garment is custom made just for the shopper. Now, the made-to-measure menswear company is taking its mission a step further by offering next-generation in-store customization services powered by artificial intelligence to third-party retailers and expanding the reach of its own customization.
The tech-driven Knot Standard Custom OnDemand Platform empowers every retail partner to offer their customers the customized apparel experience that Knot Standard has been perfecting since 2012. The iconic clothing retailer Brooks Brothers has signed up for the OnDemand service and is now offering the Knot Standard platform in 21 of its retail stores to enable seamless ordering, measurement and production for the Brooks Brothers shirt line. Brooks Brothers plans to expand the tailoring service to its range of suits, jackets and trousers in the near future. Other retailers signing up to offer the innovative customized service include Bloomingdale’s and north currentas what was once a niche custom clothing business is becoming more viable with tech advances like zero inventory and AI-powered measurement that drives economies of scale.
Never before has it been possible to tailor clothing on a large scale or at attractive profit margins without special staff training, warehousing or infrastructure. Knot Standard’s OnDemand platform is a retail first. The company is focused on expanding its digital presence and launching a range of new offerings to provide customers with a personalized service outside of its ten US retail showrooms. A recent offering is the iPhone app Knot Standard for digital measurements. Fit, which uses artificial intelligence to identify custom sizing needs. Clients submit two images, one of their front and the other of their side profile, which are then used to create a custom digital pattern created from the 41 measurements and posture details from the photos provided by the user. The digital app also provides anywhere, anytime access to the Knot Standard team of “style consultants” who can collaborate with clients remotely.
+++
This article originally appeared in the PSFK iQ report Radical Approaches to Product Manufacturing & Design.
Comments are closed.