Knix announces the solution to leaks with the brand new Leakstrong™ activewear!
80% of women lick during exercise and 70% avoid exercise due to leakage
NEW YORK, August 15, 2022 /PRNewswire/ — Knix, the intimate apparel brand and advocate of the uncompromisingly free life, is pleased to announce the next step in its holistic approach to the leakproof category with its LeakStrong Leakproof Activewear; Proving to the world that leaks shouldn’t stop anyone from living an active life.
As a product innovator and category definer, Knix aims to provide practical, functional and stylish solutions to the challenges people face. From customer research and feedback, Knix has found that 80% of women experience leakage while exercising and 70% avoid exercise and exercise altogether due to leakage.
“As a customer-centric brand, we pride ourselves on making products that people need and that help them improve their daily lives. We know that leaks occur during exercise and that this discourages many people from exercising. We are thrilled to introduce a great range of Leakstrong activewear products that have been in the works for years,” says Joanna Griffiths, Founder and CEO of Knix. “We see Active as the next big frontier in leakproof products and look forward to leading the way.”
The new LeakStrong Leakproof Leggings, Shorts and Skorts incorporate state-of-the-art absorbent protection from bladder leaks, periods and sweat, invisibly incorporated into the garments to create a sleek and seamless look. The new LeakStrong Leakproof Leggings and Shorts are made from lightweight, quick-drying and moisture-wicking fabric with 4-way stretch for maximum freedom of movement and comfort. These leggings and shorts hold up to 30ml (6 teaspoons or 6 tampons) of liquid and the skorts hold up to 15ml (3 teaspoons) of liquid. The LeakStrong Leakproof Black leggings with pockets are perfect for storing your daily essentials when you’re on the go!
LeakStrong Activewear complements Knix’s existing range of premium sports bras, including the Catalyst, which in third-party tests conducted by the University of Portsmouth Research Group on breast health, outperformed over 800 sports bras on the market, and their growing line seamless, leak-proof underwear are made of moisture-wicking material and withstand even the toughest training sessions.
Knix has always aimed to break down barriers and challenge the status quo. Knix believes that the more we normalize the conversations about leaks and the need for products that address this problem, the more creative solutions will come to market. These aren’t just period leggings, Knix wants to empower their community to face life with confidence regardless of any leaks and live uncompromisingly free.
The new LeakStrong leakproof leggings, shorts and skorts are launched 08/18/2022.
To learn more about the new LeakStrong leggings, shorts and skorts please visit: https://knix.com/collections/leakproof-leggings-and-shorts
Knix is a direct-to-consumer lingerie and apparel brand. Through innovative products and a community-first approach, Knix’s mission is to empower people everywhere to live uncompromisingly free. Every product, campaign and image that Knix brings to the world is linked to this mission, which has been embedded in the company’s DNA since day one. Founded in 2013, by Joanna GriffithsKnix is one of the fastest growing DTC brands in North America and is recognized worldwide as an apparel innovator and disruptor.