Kamal Haasan’s House of Khaddar will be presented at Paris Fashion Week 2022, confirms costume designer Amritha Ram l Exclusive
Kamal Haasan is ready to win the love of Parisians as he and his brand House of Khaddar prepare to showcase at the upcoming 2022 Paris Fashion Week. His vision of bringing Khadi onto the global map is brought by acclaimed fashion designer Amritha Ram, with Kamal Haasan launching the brand in 2021. Currently in Chicago, Amritha is looking forward to presenting House of Khaddar at the upcoming Fall/Winter 2022 Paris Fashion Week, living legend Kamal Haasan and why 2022 will be the year of khadi.
You can hear the excitement in her voice as she mentions that House of Khaddar will be showcased at the upcoming Paris Fashion Week. After showcasing a flawless line of Khadi outfits in Chicago last year, Amritha is excited to present Khadi to the Parisians. “It is a vision of Kamal Haasan, Sir and I to put the stuff on the world map. It’s the year of Khadi and we will be presenting our collection at Paris Fashion Week,” says Amritha, adding, “We have opted for a different weave of the same khaddar and it is the first time that this way of presenting the Substance takes place internationally. So yes, fingers crossed! It will be the first of its kind yet unique to Paris Fashion Week.”
Leading House of Khaddar, led by renowned actor and politician Kamal Haasan, has been an overwhelming experience for Amritha Ram. Truly inspired by his artwork and the way he’s styled himself in his respective films over the years, she considers him an institution of the highest order. “My experience with Sir from then to now has been a great journey. I’ve always considered myself an understudy to him. What he has learned over the last few years in terms of textiles, cuts, fits and hats is unreal. I was so impressed with his style that during the pandemic I created an Instagram page called kh_thestykemanifest, where I break down the looks he has created in his films. In the 70s he set a trend with the leather jacket, the newsboy cap and the aviator cap. So when I asked him about the inspiration behind this look, he said he took visual references from serial killer Ted Bundy and put it together.” From wearing khadi during political campaigns to walking the streets of Chicago in a khadi trench coat – Amritha says he is like the modern day Gandhi, embracing Khadi with full panache.
When asked how involved Kamal Haasan is in the design process, she says, “Once I complete the design process, I sit with Sir. He has his own little tweaking that comes to mind that’s so whimsical. He says I don’t go by books, I’ve never done it in the cinema, never in fashion. I go by what I think, I go with the flow. So these are the things my fashion school didn’t teach me that I’m still learning under his tutelage. I’m doing an internship at KH Sir. That’s how the design process works.”
Her latest collection, Nunool, which has been well received, is a positive sign, says Amritha. Amritha breaks the myths surrounding Khadi in her debut collection, saying, “Khadi can be sexy and sustainable. The collection included short skirts, short jackets and open backs. We definitely broke with the myths surrounding khadi that say it’s boring, has no colour, no panache, no western cuts. It’s such a diverse fabric and sustainable too. With the recent passage of New York’s Sustainability Act I believe we are leading the way with our fabrics and ticking all the boxes in terms of zero carbon waste, dyeing etc. Khadi is a fabric that is so fluid that you can put it on and you can pull it down.”
Amritha firmly believes that 2022 will be the year of Khadi and aims to take the fabric to new heights. “I believe I have a responsibility to uphold the story of the garment and yes, I strive to do so with pride. It is art and love in its purest form. The fabric challenges me and brings out the best in me.”
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