JAZWARES BRINGS BREAKOUT PLUSH SENSATION SQUISHMALLOWS TO THE ROBLOX METAVERSE
âJazware’s Game Studio is our next evolution in innovation. We were always on the pulse of trends and when we saw the Metaverse expansion we wanted to create enriching gaming experiences that kids spend more and more money on, “said Laura Zebersky, President, Jazwares. “That’s why we’re drawing on our strong brands, starting with the groundbreaking plush sensation Squishmallows, to create fun games and moments within Roblox.”
Leading development at Jazware’s Game Studio are Kyle Hulsewho joins as Operations Director, and Samuel Jordanwho will lead as creative director. Hulse started developing games on Roblox in 2015 and released their first game in 2017 at the age of 15, which has reached over 30 million game sessions to date. Shortly thereafter, he started working for Roblox Corporation as a consultant on original games, brand partnerships and live ops events and later moved to the United Kingdom for Roblox’s prestigious Accelerator Program where he worked on multiple games helping generate hundreds of millions of game sessions and tens of millions of unique users across the platform. Jordan began his career at Roblox designing cards and layouts for various games from developers, which quickly caught the attention of Roblox, who then commissioned him to design and create cards for two of their site-wide events. After participating in Roblox’s “Accelerator Program”, Jordan began developing 3D accessories for Roblox’s Avatar Marketplace, creating opportunities to work with major apparel brands such as the luxury fashion house Stella McCartneyto design and manufacture Roblox accessories for their lines. To date, his collection of original digital fashion pieces has sold over 20 million units on Roblox, making him one of the best-selling creators on the platform.
“We want Jazware’s Game Studio to be number one for games, both physical and digital,” said Kyle Hulse, Operations Director, Jazwares Game Studio. âWe see entering this space as a great opportunity to continue adding the potential to our existing brands to develop in multiple directions. It’s a really exciting, fast moving area and we can’t wait to see what’s ahead of us. “
Since Squishmallows debuted in 2017, the plush toy brand known for its ultra-soft feel and whimsical design has surpassed more than 100 million plush toys sold and has delighted fans of all ages, both online and in person. The collectable squishmallows are a social media sensation that continues to have a strong following online. Organic Squishmallows content has generated nearly five billion video views on TikTok, and @squishmallows (and associated hashtags) have been tagged on more than a million Instagram posts. Squishmallows’ social media channels have more than 700,000 followers and nearly 100 global and local Facebook groups have been founded by fans.
About jazz things
Jazwares, a subsidiary of Alleghany Capital Corporation (NYSE: Y), is a leading global supplier of consumer goods such as toys, plush, action figures, collectibles, and musical instruments, and has recently expanded into the costumes and pets category. Jazwares’ portfolio includes a variety of dynamic licensed and wholly owned brands. With over 20 years of experience in design, development and manufacturing, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into quality products for consumers of all ages.
Jazwares based in Sunrise, FL, has offices all over the world and sells in over 100 countries. Since its inception in 1997, Jazwares has continued to grow through new product development and strategic company acquisitions. For more information on Jazwares, see www.jazwares.com
DKC on behalf of Jazwares
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