Inflation for goods is making local businesses feel the effects

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Price increases are getting harder and harder to ignore.

Inflation has risen 5 percent since last year, the fastest pace in nearly 13 years. This affects almost all items on the market, including clothing and furniture.

“For example, t-shirts are $ 2, but that’s $ 4 for the consumer,” said Passport owner Chris Limon.

Couch Potato partner Lee Samways added, “The combination of raw materials and shipping prices has increased everywhere. So they actually charge us 12-15 percent more just to get the product delivered. “

Manufacturers across the country have stopped production because of the coronavirus. Now local businesses are seeing prices rise in a variety of sectors due to increased demand and shortages of manpower and materials.

Limon says customers are willing to pay more for clothes after the pandemic, although costs are rising.

“We make sure we offer quality customer service, so we want to support these prices,” said Limon.

Men’s clothing is up 3 percent, shoes by 8 percent.

In the meantime, some high-demand big ticket items have seen dramatic spikes. Furniture has increased by almost 9 percent.

At Couch Potato, owners say more people moved to the Central Coast during the pandemic, increasing demand for furniture. But they try to keep the prices the same.

“We should actually change our price tags almost every other week. But we still have some of our same price tags from last year. To support our local economy, we don’t say no to our customers, ”said Couch Potato CEO Guntur Yilmaz.

The rise in furniture prices is also influenced by surcharges that increase import prices.

“At the moment there is a great demand for many overseas products because they are always the cheapest. But these are the hardest to come by right now, ”said Samways.

Even so, the local owners say they continue to feel supported by the community.

“Just when people found out we were a small company, they wanted to support it,” Limon said.

And economists say not to worry. They expect many of these jaw-dropping price hikes to be short-lived as the economy adjusts and last year comparisons become less dramatic.

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