How Alia Bhatt’s ‘sustainable’ mehendi outfit paves the way for a gradual departure from fast fashion | The Weather Channel – Articles from The Weather Channel

Alia Bhatt at her mehendi event.

(Alia Bhatt; Manish Malhotra/Instagram)

Imagine you are waiting for the package you ordered during an online shopping, excited at the prospect of a new outfit. To bide your time, you decide to scroll through Instagram — right where you found an influencer twirling in the dress you ordered. And as you scroll through the wealth of content, something catches your eye.

“Alia Bhatt opts for an upcycled lehenga for her mehendi,” reads the post. Curious enough, you read the description below the picture and go through the appreciative comments and tremors in your stomach.

“Is that just a dress you ordered or did you just increase your carbon footprint?” you ask yourself

Recently, Alia Bhatt and Ranbir Kapoor tied the knot, and tabloids are overflowing with pictures and minute details about the happy couple. By the way, not everything is senseless babble.

One particular piece of news that has garnered attention is that Gangubai Kathiawadi, Alia Bhatt, has decided to personalize her mehendi ensemble and make it sustainable. Apparently, Bhatt’s lehenga was made using approximately 180 patches of fabric from across India – Kashmir, Benaras, Gujarat and Kanchipuram – sewn together under the supervision of Manish Malhotra, the popular Bollywood fashion designer.

In a world where ultra-fast fashion is slowly but surely becoming the norm, it’s certainly refreshing to see someone who looks up to caring for the environment.

In case you’re wondering what’s so bad about fast fashion and why sustainable options are superior, approximately $40 million tons of textiles are burned each year, and we’re not leaving the numbers to your imagination – the industry is responsible for 8% of that total greenhouse gas emissions.

Another big problem is plastic pollution from these textiles. It is reported that 60% of clothing contains synthetic fibers that release microplastics. And 35% of all microplastic pollution comes from synthetic clothing.

Using over 13,000 liters of water to make a single cotton t-shirt and 3,781 liters to make a pair of jeans, fast fashion isn’t helping the world’s water problems. And to make matters worse, 150 million trees are felled every year just for the textile industry.

All of these are just the damage done to the environment. There is also untold labor exploitation going on in the background. Over 40 million people live in modern day slavery, toiling in garment factories with little reward for their efforts.

While buying clothes from fast fashion brands is convenient and cheap, we have to keep in mind that this convenience comes at a high price.

On the other hand, sustainable fashion encourages the use of high-quality, durable fabrics to create a long-lasting ensemble that encourages reusability. Durable clothing and design, unlike fast fashion, encourages long-term use and fashion circularity, reducing the carbon footprint of your wardrobe.

Luckily, many Indian designers have recognized the many dangers of fast fashion and are embracing the sustainable approach. As staunch allies of the environment, we hope Alias’ decision to go down the sustainable path inspires more people to say no to fast fashion.


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