Here’s how to get designer fashion brands like Alice McCall and Superga: The DOM


So you can get designer fashion brands like Alice McCall and Superga wearing your favorite Australian stars for HALF the price

  • Customers can save hundreds of dollars by shopping at The Dom outlet store
  • The new digital mall aims to revolutionize the way people buy outfits
  • Shoppers have access to more than 150 brands across four counties
  • Designer, fashion, streetwear and activewear products are available online










A new digital mall aims to revolutionize the way Australians shop for outfits and designer fashion.

the cathedral offers customers access to a wide range of stylish products at a radically reduced price.

Customers have access to more than 150 brands in four districts – designer, fashion, streetwear and activewear.

Brands in the Designer category include Ginger & Smart, Superga, Suboo, Alice McCall, Nicole Martin, Unreal Fur and Style Addict.

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Customers can now shop designer clothes and high-end outfits at a discounted price

New digital mall The DOM offers customers access to more than 150 brands in four districts – designer, fashion, streetwear and activewear

Many pieces are reduced to half price

New digital mall The DOM offers customers access to more than 150 brands in four districts – designer, fashion, streetwear and activewear

Influencers and customers alike are taking the opportunity by buying their favorite pieces and sharing the styled looks on Instagram.

Sydney fashion blogger Eloise Jaksic was spotted in the stunning Andy kaftan dress by Lee Mathews, which costs $599 – but the floral summer outfit is discounted to $359 on The Dom.

American singer-songwriter Ashe shared a photo with the Alice McCALL California Sun Shirt, available on The DOM for $120 instead of $225.

Both options would be the perfect floral outfits for the warmer months.

There are products for both men and children, and customers can also shop by brand

There are products for both men and children, and customers can also shop by brand

Co-founder and CEO Justin Seskin said, “The DOM is the modern voice of outlet shopping. “Outlet” used to be a dirty word; uncomfortable & uninspiring.

“We believe in creating a positive experience for brands to build their relationship with customers.

‘DOM is redefining the outlet through our upscale online shopping platform and unique district-led approach.’

Influencers and customers are already taking the opportunity by sharing pictures of the styled pieces on Instagram

Influencers and customers are already taking the opportunity by sharing pictures of the styled pieces on Instagram

The DOM strives to offer customers designer products at a discounted price through an easy to navigate website

According to a study conducted by The DOM, around half of all fashion purchases by Gen Z and Millennials are made in the sale

The DOM strives to offer customers designer products at a discounted price through an easy to navigate website

According to a study conducted by The DOM, around half of all Gen Z and Millennial fashion purchases are made on sale.

Three-quarters of young shoppers have waited for an item to go on sale before making a purchase, and 75 percent say they would buy outlet fashion online.

The DOM strives to offer customers designer products at a discounted price through easy navigation Website.

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