GNC and GHOST tap into nostalgia and flavor innovation trends with the exclusive launch of GHOST® x Teenage Mutant Ninja Turtles®
“When GHOST hit GNC shelves in 2016, we knew it was the start of a long and fruitful partnership. We’re proud to be the exclusive retailer for this exciting collaboration between GHOST and Nickelodeon,” he said Kevin Maloberti, Vice President, Merchandising at GNC. “GHOST is about pushing the boundaries of what a nutritional supplement brand should be, and this desire to be first through innovation aligns with what we do at GNC.”
The GHOST x TMNT line at GNC consists of four “OOZE” flavored products:
- LEGEND®–Inspired by Leonardo (“the leader”), GHOST LEGEND® is GHOST’s flagship pre-workout product that provides energy and improves performance and focus.
- PUMP-Inspired by Raphael (“the fit one”), GHOST® PUMP is a caffeine-free nitric oxide product… the pump.
- GAMER and GAMER NON-STIM (decaffeinated)–Inspired by Michelangelo and Donatello (“the Jolly” and “the Thinker” respectively) and offered in both a stim version and, for the first time, a non-stim option. GHOST® Specially designed by gamers for gamers, GAMER features clinically proven ingredients proven to improve gameplay.
“I grew up watching and obsessing over the Teenage Mutant Ninja Turtles, so this GNC exclusive release is one of the most exciting collaborations we’ve ever done,” he said Daniel Lorenco, co-founder and CEO of GHOST. “As licensing in sports nutrition continues to grow in importance, GHOST’s authentic and collaborative approach is second to none. From the inspired products to merchandise and apparel, the GHOST x TMNT partnership is equal parts nostalgic and innovative…this first release is just the beginning.”
In addition to the new products, this drop also includes limited edition merchandise including black and green shakers and custom clothing. The new line of GHOST x TMNT products is available now at GNC retail locations nationwide, online at GNC.com, and merchandise can be purchased at ghostlifestyle.com.
To learn more about GNC, visit www.gnc.com. For more information about GHOST, visit https://www.ghostlifestyle.com/ and follow the brand on Instagram. Twitter, tick tockor Twitter.
GNC is a leading global health and wellness brand providing high-quality, science-based products and solutions consumers need to perform, fit and live well.
The brand touches consumers worldwide by offering its products and services through company-owned retail locations, national and international franchise locations, digital commerce and strong wholesale and retail partnerships around the world. GNC’s diversified, multi-channel business model has a global reach and a recognized, trusted brand. Through the combination of exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a world-class product portfolio. www.gnc.com.
GHOST is a lifestyle brand of dietary supplements, sports nutrition products, energy drinks and apparel. GHOST is revolutionizing the sports nutrition industry by creating a lifestyle movement that encompasses transparent innovative products, global distribution, immersive content, key influencer partnerships and authentic collaborations with many of the world’s leading flavor brands, including OREO®CHIPS AHOY!®Sour patch kids®sound®warheads®Swedish fish® and Welsh®. GHOST Find products at GNC, ghostlifestyle.com and select global retailers in over 40 countries. For more information visit ghostlifestyle.com or connect with brand on Instagram, Twitter, tick tockor Pull out.
Nickelodeon, now in its 42nd year, is the number one entertainment brand for children. It has built a diverse, global company by putting children first in everything it does. The brand includes television programs and productions in The United States and around the world, as well as consumer products, digital, location-based experiences, publications and motion pictures. For more information or artwork see http://www.nickpress.com. Nickelodeon is part of Paramount’s global portfolio of multimedia entertainment brands (Nasdaq: PARA, PARAA).
©2021 Viacom International Inc. All rights reserved. Nickelodeon, Teenage Mutant Ninja Turtles and all related titles, logos and characters are trademarks of Viacom International Inc.