Gap Inc. saves over 500 million gallons of water in fabric manufacturing
As Earth Month culminates in 2022, Gap aims to continue the responsible stewardship of fashion brands by transitioning its production to sustainable processes. The journey has been long enough for the global retailer, which over time has dedicated itself to promoting equal rights for cultural groups, be it a collaboration with Dapper Dan or to promote Kanye West’s vision of fashion. Gap Inc. now boasts of its sustainable journey as it has already saved over 500 million gallons of water from its clothing [or ‘drip’].
Jenn Swain, Head of Sustainability at Gap Inc., states, “We believe fashion should enable individuals to express themselves and their values, including sustainability, equality and belonging. Gap’s goal is to create lasting change, [enriches] communities and [is] better for this generation and the next. To achieve this, we are committed to increasing representation and shaping a more equitable industry by collaborating with designers and artists from all different communities and finding ways to advance fashion together – creatively and sustainably.”
Since 1994, Gap has implemented a supplier sustainability program for its manufacturing. The implementation of social and environmental standards for its suppliers and other parts of Gap Inc. and its supply chain would monitor their performance in these areas. In 2004, Gap Inc. released its first public sustainability report documenting its sustained efforts since 2003, and in 2007 it established the Personal Advancement & Career Enhancement program through life skills and career training.
Swain explains that “Gap has been on the sustainability journey for some time. We set social and environmental standards for our suppliers as early as 1994 and were a founding member of the Sustainable Apparel Coalition in 2010. We have a strong foundation in product sustainability and are increasing our ambitions by 2030 [an] increased focus on [lower-carbon] materials, using less water and empowering the women who make our clothes.
Gap Inc. promises to be at the forefront of sustainability in the garnet manufacturing industry and not like other companies to respond to climate change and social activism. The aim is to produce high quality clothing responsibly, from fiber production to the washing process to the water used.
With its water-saving programs such as washing fountain, in operation since 2016, Gap Inc. has promoted the use of 20% less water compared to traditional washing methods used by the apparel industry. It aims to have 100% of its denim and woven bottoms made using these techniques by 2025, with 86% of its bottoms made using washwell techniques. The brand plans to use 100% more sustainable cotton and 100% recycled polyester by 2030. These include styles from denim to khaki pants, swim trunks made from recycled poly and organic t-shirts, which can be found at Gap Inc. gap forever Side.
Swain says: “We recognize our position and responsibility as a leading and iconic brand in the fashion world. Through the Gap for Good platform, we continually work to improve our impact on the people, our planet and the communities around the world that the industry touches, and to drive inclusion—from farm to customer and beyond out.”
Gap has partnered with one of the world’s largest resale platforms, ThreadUp, Supporting the upcycling of gently used Gap clothing for children and women into store credits for participants. “We value responsible design and manufacturing of our products, positive employment practices, and creating opportunity in communities near our operations and supply chain,” said Jenn Swain, Head of Sustainability at Gap Inc. Gap Inc. is consistently on track towards circular fashion production and reducing its carbon footprint, and encourages and guides other major manufacturers and retailers to do the same.