Finally a fragrance diffuser for audiophiles
In a sea of simple fragrance diffusers, a truly innovative take on the classic relaxation product is a welcome sight. That’s why the new collaboration with Byredo has gotten the internet excited. The luxury fragrance brand has teamed up with Ojas, a handcrafted speaker and accessory brand, to create a diffuser based on the design practices behind sound systems. The resulting Byredo x Ojas product, called Olfactive Stéréophonique, is a unique diffuser guaranteed to create a revolutionary scent and sound experience. While Olfactive Stéréophonique doesn’t create any sound itself, you can select the music of your choice to pair with its heavenly scents.
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Of course, a sensory singularity doesn’t come cheap. The Olfactive Stéréophonique will set you back $1300 – so what deserves the high price tag? Like most highly anticipated collaborations, the Byredo x Ojas diffusers are limited editions – the first batch sold out less than 24 hours after it was announced. Another price-driving factor: the diffuser comes with ten of Byredo’s coveted fragrance capsules. Each capsule provides an average of fifty days of diffusion, meaning you can enjoy luxurious fragrances for well over a year.
Fragrance lovers will be delighted to know that Olfactive Stéréophonique is a dry diffuser. In other words, it uses no heat, alcohol or solvents and is non-allergenic. The result is more concentrated fragrance delivery and less worry about mixing residual fragrances with a new capsule. Whether you incorporate it into your morning routine, use it during an afternoon yoga session, or stash it in your WFH space to make every day feel like Friday, the Olfactive Stéréophonique promises to infuse your life with some much-needed relaxation .
The founders of Byredo and Ojas, respectively, Ben Gorham and Devon Turnbull, are no strangers to innovation. Gorham is a former professional basketball player who turned to the fragrance world to convey experiences through scent – a goal he more than achieved with Byredo. Turnbull, on the other hand, has an artistic background. Dealing with everything from graffiti to fashion design, his high quality speakers caught the late designer’s attention Virgil Abloh, with whom he worked last year. Byredo x Ojas combines the qualities of a good loudspeaker with those of a first-class fragrance delivery system and will appeal to audiophiles and diffuser lovers alike. Want to get your hands on one? Keep an eye on Byredo’s website for possible backorders of the coveted diffuser.
The Olfactive Stéréophonique is available exclusively from byredo.com