Edinburgh Asda shoppers can pick up second hand clothing alongside cans of beans

The chain’s George at Asda clothing store has partnered with vintage fashion wholesaler Preloved Vintage Wholesale. Customers can buy vintage, retro, and second-hand branded items to prevent tons of clothing from ending up in landfills every year.

The “Big Four” grocers will compete against charity shops and established second-hand department stores.

The move to 50 locations, including Jewel, Edinburgh, follows a successful test run in Asda’s “sustainability business” in Leeds, where the company is headquartered.

Mel Wilson, Global Professional Lead, Sustainable Sourcing and Quality, said, “We know that sustainable fashion is very important to our customers and colleagues.

“They are passionate about our encouraging everyone in the UK to think about waste and how we can make fashion and textiles more circular so we can really reduce the number of garments that land in landfills.

“This is an exciting partnership for George. It is unique that our customers can not only choose some vintage and often designer clothing items at an affordable price, but also help to reduce waste by giving these items a second life which is something we are proud of to be separated. “

Steve Lynam, Managing Director of Preloved Vintage added, “In a world where we are becoming more environmentally conscious, this partnership will help bring sustainable fashion into the mainstream, which we as a company strive for in everything we do. “

An Asda store in Dundee is to follow.

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