Daisy Lowe on sustainability, her love of vintage and money for Vivienne Westwood


While most teenagers wore shady trends and Tammy Girl clothes in the noughties, Daisy Lowe had a slightly different upbringing.

Lowe admits that she “loved Tammy Girl” but also had access to her fashion designer mother Pearl’s wardrobe. Pearl is known as the queen of vintage clothing, and by the time Lowe was around 13 she says, “I remember coming home to a party and just really not wanting to wear any of my teenage grubby clothes . you [Pearl] dressed me in this white Victorian lace gown dress. I was firmly convinced never to take off big black combat boots, my Doc Martens.

“She said, ‘That’s how I dressed you when you were two or three: white Victorian clothes and Doc Martens, and now you’re doing it again!’ I’m 32 now and I’m still doing it – I’m not very good at trends because I just stick with everything I know. “

Her mom was inspired by a lifelong love of vintage – something that came in handy when she had a revelation at the age of 18 or 19 soon after she started modeling full time.

“Having lived on an airplane the whole time, I started thinking about sustainability and fashion,” explains Lowe. “I’ve been thinking about my carbon footprint – it has to be really big, and what about the fashion industry? What about clothing? ”That revelation made Lowe reflect on her impact on the world – especially in a highly polluting industry like fashion.

“Clothes are a necessity: we can’t wear them, especially not in England,” she says. “But it’s also about expression, it’s about feeling passion for the way we decorate – and I don’t want that to go away because it’s not about limitations.”

“The problem with trying to be more sustainable is being so aware of how unsustainable the world we live in is and how guilty everyone is,” she adds thoughtfully. “But neither of us is to blame because we have inherited this way of life.”

Lowe admits he is “not an angel” and stumbles “all the time” – but it’s about “doing my best as one in seven and a half million”.

Buying vintage instead of brand new is an important way to keep waste at bay. Second hand has been her “primary source of clothing” for years and she always tries, whenever possible, to buy things that are real investment items and don’t worry about them, or real staples in my closet. “When Lowe was a teenager, she “wasted a lot of money on vintage Westwood … but I still carry it all. Some of it is a bit tighter after the pandemic than it used to be, but everything still really worked. “

Lowe is also a huge fan of giving off clothes she doesn’t want to friends and family. “Swapping clothes is a really good way to stay sustainable and keep clothes out of landfills,” she explains. She’s also been thinking about how often she washes herself – especially after learning that textile laundry accounts for up to 35% of microplastics in the oceans, and about a third of the carbon footprint of clothing depends on how we wash it.

Daisy Lowe on the 2015 Vivienne Westwood catwalk

Now Lowe is reducing her washing frequency – and using the new w’air cleaning device to keep her clothes fresh between washes.

When she buys clothes, Lowe has made it easy to ask the uncomfortable questions. “I need your current sustainability statistics, can you be transparent to me? Can you share? “Are things she asks regularly.” With the advent of social media and the strong presence of brands, it’s actually the strongest customer ever – and that’s really exciting. “

Daisy Lowes 4 golden rules for vintage shopping

1. Don’t follow the crowd

“I’ve never been a big trend follower because I have a very special shape: I have a bust and a bottom, and I’m very proud of that! So when I buy vintage I try to look for things that really fit my figure rather than what everyone tells me to wear right now. “

2. Try to buy quality

“Check the fabrics, make sure they don’t break down. I tend to check the fabrics: are they easily flammable? To be honest, I’ve bought a lot of flammable things and still wear them – you just have to know … “

3. See if you can save something

“If you love this piece so much, can you fix it yourself? Or do you know someone who could help you fix or fix the problem? “

4. Make sure you love it

“For me it is always natural to feel comfortable with everything I buy – whether vintage or not. Do you enjoy this piece? Does it really make you happy? Are you happy to wear this You always know that you’ve bought something brilliant if you wear it right away. “

w’air is a new, portable, sustainable 3-in-1 clothing care device that can remove stains, freshen up clothes and thoroughly clean denims, now available at Selfridges and justwairit.com

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