BAFFIN LAUNCHES CITIZENSHIP BOAT PROJECT MADE OF RECYCLED MATERIALS
OVER 1,300 BOOTS PRODUCED IN ONTARIO FOR DONATIONS
STONEY CREEK, ON, April 22, 2022 /CNW/ — Baffin is proud to launch a new Citizenship Boot Project to provide cold-weather footwear to those in need. Produced with a mix of recycled materials and donated goods, over 1,300 boots have been made at Baffin’s Stoney Creek, Ontario Factory and donated to North American organizations.
The Citizenship Boot Project uses reground material from finished boots that didn’t meet quality standards and were sent to a regrinding machine to be recycled and reused. The Baffin facility is working to reuse as much rubber as possible to reduce waste. Regular production Baffin boots use 5% to 10% regrind, while the boots in this program are made with 50% regrind. To complement the regrind materials, Felix Compounds and Aurora Plastics, Baffin’s compound suppliers, donated 1,000 kilos of new materials to the program.
The project, planned by Baffin’s corporate citizenship team, was carried out by Baffin employees who volunteered their time for four days to make and pack the boots.
“At Baffin we understand the importance of having the right footwear to brave the cold and are acutely aware that many people living in cold climates do not have the means to adequately equip themselves to face the cold to be protected from the elements.” says Mark Huebner, Senior Vice President, Brand and Strategy. “We are very excited to be able to use our expertise in footwear technology and the manufacture of recycled materials to bring those in need the warmth they deserve.”
Inspired by Baffin’s existing HUNTER and LITTLE HUNTER insulated wellies, the Citizenship Boot Project boots are available in men’s, women’s and children’s sizes for a donation.
Launching this project is just the beginning. In F/W22, Baffin plans to launch this project commercially, allowing customers to purchase the products to be donated through Baffin, making the Citizenship Boot Project a true Baffin community effort.
baffin ltd is an innovative, leading outerwear company based in Stoney Creek, Ontario, Canada with a core focus on technically advanced, innovative footwear and performance apparel. Baffin designs, develops and tests footwear in the world’s most demanding environments and is focused on being a global leader in footwear and apparel in the outdoor, industrial and hunting and fish categories. baffin ltd is a wholly owned subsidiary of Canada Goose Holdings Inc.
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SOURCE Baffin Limited
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