34 Latinx-owned Fashion Brands You Should Know About

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Though the vast majority of Latinx folks pride themselves on always doing their best, even when they go to the corner store (because our mothers are ingrained in our minds, you never know what is will happen or “whowill be there), Latinx communities are not a monolithic culture. Everywhere in the diaspora there is an abundance of cultures that often overlap.

Our rich heritage enables us to flourish in the creative fields. From a handful of brands that dominate the beauty industry and boy bands that are on every Gen Z playlist, Latinxs are moving into the mainstream so you better get used to it.

One way to incorporate the best Latinx brands is through our clothing. Whether innovative knitwear, sporty face masks with AOC approval or sustainably manufactured purses, we have put together a large selection of Latinx fashion brands for you.


All products featured on Teen Vogue are independently selected by our editors. However, if you buy something through our retail links, we may earn an affiliate commission.

A Youth fashion Krystal Paniagua, Generation Next alum, is a Puerto Rican designer whose pieces are imbued with meaning. Each of Paniagua’s knitted garments is designed to accentuate the wearer’s body and are made with durability in mind.

Martin Across designs are handcrafted in Ecuador and highlight the landscapes and joys of travel that we all crave.

Based between Puerto Rico and New York City, Santos by Mónica makes fun and electric bags made from vegetable leather made from cactus fibers grown in Mexico. The Mónica Santos Gil brand is all about slow fashion and giving back to nature the resources used to make the products.

Known for their bold prints and vibrant colors, this Brazilian brand is a celebrity favorite that has been making bright and fashionable pieces since 1997 while being very environmentally conscious in the process. Farm Rio has partnered with One Tree Planted, an organization helping with reforestation around the world, to donate a tree planted in the Amazon rainforest with every purchase.

Luiny’s aesthetics are #goals. This Puerto Rican jewelry designer handcrafts her pieces in Brooklyn, NY. Her timeless yet boldly minimalist designs that reflect her love for her travels and organic lifestyle.

Ethically made in Ecuador, Hera is a fashion conscious brand that prioritizes natural fibers, dyes, and vintage textiles. With Isabel Prez at the helm, Hera is all about cool, unique statement pieces that are inspired by music, culture and art.

Hernán Herdez is made from recycled metals and is a timeless jewelry line from Puerto Rican designer and art director Melissa Hernández. Formally known as Coyote Negro, you have likely stored tons of your IG images on your inspiration boards.

Selva Negra was founded in 2016 by Kristen Gonzales and Sam Romero and is a clothing label that is sustainable and barrier-free. Most pieces fall under $ 200 and are ethically made in Downtown Los Angeles using fabrics from Los Angeles, California, Japan, and Turkey.

Annais Yucra is an aspiring designer from Peru who studied fashion design at Central Saint Martins, London. Since graduating with honors, Annais Yucra has been creating pieces that rewrite our approach to fashion.

Central to the Latinx identity is Hija de tu Madre, founded by Patty Delgado in 2016. In her shop you will find pieces with phrases like “Make Jefa Moves”, “Ya Guey”, “Yo quiero dinero” and of course the iconic “Latina” hoops.

Simonnet is not just an independent store where you can buy designer pieces from Ottolinger, Saks Potts and Tigra Tigra; it’s also a ready-to-wear label by Simonett Pereira.

Cuyana stands for timeless, high quality pieces. Founded in 2011 by Karla Gallardo and Shilpa Shah, Cuyana’s Ethos truly is less is more – especially when it comes to building your capsule wardrobe.

Lagotta is a sustainable swimwear brand that has expanded into beauty, wellness, CBD and resort apparel, but still makes minimizing waste and prioritizing small productions its main focus.

Yo Soy Afro Latina was founded by Bianca Kathryn to empower black women in the Latinx community and to remind people of the rich cultures within Latinidad.

Victor Barragán founded his eponymous label Barragán in 2016. Thanks to the unique and eye-catching designs, Barragán received recognition from Anna Wintour and the CFDA in 2019. Since then, a larger platform has enabled Victor to become a leading voice in Mexican fashion.

Tuza, based in Mexico City, is a Suzza Atala jewelry brand that combines their love for sculpture and design.

Mexican born artist Ilse Valfré founded Valfré in 2013 and since then there has been no stopping her unique and vibrant designs.

Sabrina Olivera, who lives in Brooklyn but was born and raised in Mexico City, is a fashion designer who reinterprets the potential of clothing, fabrics, and textures from a storytelling standpoint. Their latest venture is called “Soldaderas”, for example. In it she examines how women fighters of the Mexican Revolution dressed and acted.

Mozhdeh Matin is the Peruvian designer behind Mozh Mozh, a slow fashion brand for womenswear that highlights and emphasizes Peruvian textiles and techniques such as alpaca, cotton, wool and natural rubber.

Since Kare Perez’s Second Wind brand launched in the midst of the pandemic in 2020, it has received press recognition and support from AOC – all thanks to their trendy and comfortable face masks.

Johanna Ortiz founded her eponymous brand in Cali, Colombia in 2003 and it’s about drawing and celebrating the complexity of femininity.

Founded in 2019 by Colombian designer Monika Silva, Gauge81 is all about reinventing the basics with imaginative designs.

Rooted in the ideals of fair work, environmentally conscious manufacturing and social responsibility, Ética denim was founded in 2018 by Agustín Ramírez in Puebla, Mexico.

Mayorga is an accessory brand based in Tijuana, Mexico that is taking TikTok by storm.

Alexandre Pavao’s designs have been handcrafted in São Paulo since 2006 and are every maximalist’s dream. If you love to have fun with your outfits then these bags will have your name on them.

The Pink Latina Power Tee from JZD is the star of the brand. However, JZD is more than that. It is a community building lifestyle brand and la. celebrates Culture daily since 2016.

The stylish Dubié shoes were born in 2012 by Agustina Dubié and are made in Argentina and heavily influenced by the 90s. They’re chic but perfect for everyday use.

What started as an Instagram account quickly turned into a curated ecommerce site for Latinx brands. Shop Latinx was started by Guatemalans / Nicaraguans Brittany Chavez in 2016 and it’s your one stop shop to discover and support emerging Latinx talent. But that’s not all, Shop Latinx has also unveiled its first ever merch collection, which includes a range of products such as t-shirts, tote bags and more that celebrate the Latinx community.

Puerto Rican twin sisters Corianna and Brianna Dotson are not just DJs, but entrepreneurs too. They founded their eyewear brand Coco and Breezy Eyewear in 2009 and became popular with stylish celebrities almost immediately.

Designed by Dominican Carolyn Compress and made in the Dominican Republic, Olette is an ode to stylish comfort, sustainability and its Caribbean roots.

Jomary Segarra started knitting with her grandmother at the age of seven, but it wasn’t until 2016 that she founded Yo +, an ethical brand that combines knitting and technology to create genderless garments.

Made from recycled plastic, El Cholo’s Kid is an accessory brand that gives us a glimpse into Mexican craft culture through an updated and stylish lens. It was founded in 2008 by Daisy Romero.

Ojo Sagrado is a slow fashion brand known for its upcycling denims that has Mexican design and tradition as its top priority. Founded by Jessica Gutierrez and Daniela Ruiz, both from Puebla, Ojo Sagrado prides itself on being 100% made in Mexico – from the materials to the production. The brand also operates on a zero stock basis, with bespoke requests and worldwide shipping.

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