10 Roadside Pickup Tips For Your Business
ERIE, Pa., June 16, 2021 / PRNewswire / – When the COVID-19 pandemic began in early 2020, Americans immediately looked for ways to reduce face-to-face contact. Meanwhile, companies were looking for options to keep their doors open as many faced government-ordered closures and restrictions. A new trend emerged almost overnight: roadside pick-up.
While adding roadside pick-up services may require some changes for your business, there is also a distinct benefit. You can take advantage of this tremendous e-commerce opportunity without the shipping costs that often make online sales a loss leader.
Whether your business wants to add roadside pickup or just want to improve the service you already offer, Erie Insurance has 10 helpful tips.
- Use technology to your advantage. One reason a customer may choose to have a roadside pickup is because it’s convenient. Wonder how complicated your online checkout process is. Can customers notify you when they arrive via SMS, website or app? If customers have difficulty ordering online or have long wait times when they arrive at your store, they are unlikely to try the service again.
- Give clear instructions. There is no real standard for how roadside pickup should work. The practice varies from company to company and from location to location. This is why it is important to give your customers clear instructions both before and during the pickup. Make sure the process is explained clearly and simply on your website as well as in your company.
- Limit personal contact. Another reason to offer a roadside pick-up service is to reduce the amount of contact your customers (and employees) have with others. So make sure your employees are well trained and follow physical distancing guidelines. You should also adjust your pick-up processes to reduce face-to-face contact.
- Provide protective clothing. By now we all know the importance of wearing masks to contain the spread of COVID-19. But you should also consider other items of clothing in order to protect your employees. Wearing brightly colored reflective vests can help drivers recognize their employees in crowded parking lots. Proper footwear, such as non-slip shoes, can prevent slips and falls. And in the cold winter months, warm clothing such as hats, coats and gloves is required.
- Clearly name your pick-up area. Set a number of parking spaces in your parking lot or along the curb outside your building as the curb pickup location. Then make sure the area is well lit and clearly marked.
- Follow hygiene best practices. Make sure that routine cleaning is part of your roadside collection process and follow the latest directions from the Centers for Disease Control and Prevention. If you work in the restaurant or grocery store, this tip also applies to the correct temperature of the food. Make sure you follow federal food safety guidelines by properly storing both hot and cold food while orders wait to be picked up.
- Improve sidewalk safety. As employees pace back and forth to deliver customer orders, your sidewalks become additional traffic. Reduce slips, trips and falls by keeping sidewalks clutter free and eliminating all slip hazards – especially snow and ice. If you have potholes in your parking lot or damaged parts of your sidewalk, you should get them repaired. And also use entrance mats and wet floor signs.
- Check your insurance coverage. As you expand your service offering, it is always a good idea to contact your insurance agent. Your agent can review your business insurance policy to make sure you are adequately covered in the event of a breach or litigation.
- Promote your new roadside pickup Roadside pickup won’t increase sales if your customers don’t know about it. To promote this new service, think of all the ways you can reach buyers with the news. Some options can include print and digital advertising, social media marketing, email distribution, and in-store signage.
- Focus on customer service. Just because no roadside customer walks into your store doesn’t mean you can’t personalize the experience. Make sure your reps get the most out of their brief customer interactions by being friendly and greeting the customer by name. Consider including a personal note or coupon with your order. Check each order for accuracy and try to deliver it as quickly and efficiently as possible. After the customer leaves, you might even want to send an email or text message to thank you for their business. `
Every business is unique. For this reason, we do not offer a single policy or an inflexible policy. Her ERIE agent listens to you carefully and reacts with tailor-made solutions for your company – and your budget. To learn more about how a ERIE Business insurance can help protect you, contact one ERIE Agent in your area today.
About the Erie insurance
According to AM Best Company, Erie Insurance Group based in Erie, Pennsylvania, is the eleventh largest homeowner insurer and the twelfth largest auto insurer in the United States by direct premium written and the 16th largest property / casualty insurer in the United States by total net written premiums. Rated A + (Superior) by AM Best Company, the group has nearly 6 million policies in place and operates in 12 states and the District of Columbia. The Erie Insurance Group is a FORTUNE 500 company.
Press releases and additional information about the Erie Insurance Group are available at www.erieinsurance.com.
SOURCE Erie insurance group