I discover nothing if I say that the food issue is becoming especially sophisticated in our environment, consumers demand more and more pijadas that have more than that or less of that other and with all this articulate a more technified food with an industry every time more delighted with this type of trends , and that does not stop offering new products. Be that as it may, some market research companies (such as Euromonitor ) have taken the trouble to analyze the most advanced trends in food for the near future … they involve consumers and industry. Do you want to know what they are?
1. Proteins to power
It could not be otherwise and it is a trend that has been hitting hard for a number of years and yet does not show any signs of weakness for now. Thus, almost any self-respecting manufactured food product seeks to make some kind of claim in this regard on its packaging or label: with proteins of high biological value, rich in proteins, source of … etcetera.
2. “Natural” continues to rise, but also the food must be functional
Something curious to my way of seeing since it expresses a certain contradiction. Analysts conclude that the expression “natural” is a powerful claim and at the same time an important purchase argument for consumers. But it is no longer valid with that, at the same time the food has to express a functionality: ” naturally functional ” or something like that … although for that you have to remove, for example, gluten or lactose to something that contains it. “Natural” milk without lactose? As I say, it seems to me a (absurd) tendency that may sound very strange.
3. Reduction of meat products
Yes, I know that this trend could harbor a certain contradiction with the first , but it is. In any case it is a boom of what has been called flexitarianism , which could be translated as a low intensity omnivorism with animal products and of special significance with foods of vegetable origin … or as a vegetarianism, but flexible . My blog neighbor explained it phenomenally long ago in this post . Well hale, you know it’s fashionable. (I must admit that this type of dietary approach seems quite appropriate )
4. More vegetables in the diet, flexitarianism is important
A trend clearly related to the previous one. In fact if we adopt “flexitarianism” as a trend … No. 3 and No. 4 could be perfectly grouped into one. This as consumer trend, but the industry, to give “exit” to that demand of consumers seems to have already planned the launch of various products that facilitate the incorporation of more vegetables in the daily diet , for example, bread with a ration also incorporate a serving of vegetables, broccoli “flour”, vegetable yogurt, and so on.
5. Open war on sugars
Something we already know but that has a curious nuance: its presence is criminalized in solid foods, but they are observed with much greater indulgence in carbonated drinks or soft drinks . In this sense, sweeteners that have been falsely referred to as “natural” ( for example stevia ) are preferred by the consumer (making trend No. 2 good, especially when in addition to “natural” certain benefits are attributed). And as this industry knows … soon we will see even more products on the market with this type of sweeteners instead of simple sugars.
6. Greater concern for the well-being and health of emerging markets
It could not be otherwise, while in the West the concern for health through food is superlative (whether it is bad or well channeled, that is another debate) it was not like that in more depressed environments that are gradually climbing steps in that hypothetical food pyramid Maslow .
7. Cold-pressed juices will be “the most of the most”
We are already living it, they will be “the most of the most” … chupisaludable , tecnobeneficioso , naturoguay and nutribeneficioso … any of these before actually encouraging you to eat more vegetables as indicated, however, trend # 4. I suggest you visit this article by Mikel Iturriaga ( @mikeliturriaga )
8. Probiotics will conquer the southern hemisphere
Colonized with greater or lesser success “the north” it was clear that his territory of expansion was bound to the other countries. Something that does not stop being in relation with the trend nº 6
9. Search for the real “integrality”
According to this trend study, consumers are going to worry and will demand more real integral products that, without cheating on the part of the producer, are made with a significant amount of whole grains, beyond having an integral ingredient in their composition (usually in small quantity) can be attributed to that food the characteristic of “integral”.
10. Increased concern about food fraud especially when it has implications for health and well-being
The most recent food scandals, whether of contamination, labeling … or whatever, has not left an important mass of consumers insensitive, who are increasingly going to show their concern about these issues.